You’re likely familiar with the concept of ‘social proof’.
Social proof is the principle whereby people like, trust, and feel more comfortable with people and choices that are already approved (proofed) by others (social).
Social proof is a useful advantage to have. While the concept can seem a little abstract, its real world results can be vast. Good social proof can lead to:
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Much warmer receptions from those you approach
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A much easier time reaching the hook point
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More ‘slack’ cut for you in your interactions
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Approach invitations from women who find you intriguing
As good as social proof can be, it’s a double-edged sword, yet its other edge is little discussed: the woman-repulsing bane of negative social proof.
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