Note: this is an old post of mine that guys liked a lot from back in the mASF days. It dates to around mid-2007… so if you notice any stylistic differences here, well, this is coming from a younger and less polished me.
Whether during the initial pickup or in a relationship of any kind with a chick, rewarding and punishing is crucial. A lot of guys will make the mistake of trying to alleviate bad behavior by kissing up to a girl, trying to distract her, or going overboard and getting angry or reactive. None of these are the correct solution for maintaining both your value and your attainability in the interaction or relationship.
Most guys in the pickup community who are successful at picking up girls recognize the importance of rewarding and punishing during the pickup: if you don't punish bad behavior, she will think you are a pushover, lose interest, and blow you out. If you reward good behavior, she will try harder to make you happy and hopefully the night will end with a romp in the sack. Where a lot of guys drop the ball later on is in the relationship stage.
The fact is, most of the guys you will talk to simply don't think of their relationships in terms of mapping a girl to behave the way they want. But it can be done, and it's not terribly difficult - and it will make your relationships that much more enjoyable, supportive, and strong.
So here's a challenge: begin looking at your relationships in these terms. Everything your girl does can be interpreted as either good behavior or bad behavior. If you like what she is doing, you MUST reward her, or else she will likely stop doing it, forget about it, or just think you don't care. If on the other hand you DON'T like what she is doing, you must punish her, or she will keep doing it and lose respect for you all the way.
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