COVID-19 – The End of Dating as We Know It, Part 2

Mass unemployment has led to a rise in sugar dating. And if you can’t pay for sex, past lovers offer relief for guys unable to work their normal game in a pandemic.

Part 1 of this series explored how dating might change after the pandemic. While it is speculative (note: I want to be very clear, this is all speculation), I think there are important recent trends that indicate where society is heading, and how dating will evolve.

To be clear, there will not be a fundamental shift in how attraction and mating works. Game is game, what’s attractive will remain attractive, and what men and women want will stay the same. Women still want great lovers, great sex, great experiences, and great boyfriends. Don’t think that somehow because of the present lull, the mechanics of dating and courtship will never be the same again.

In many ways, I think dating will be the same, but some major trends could influence your opportunities and strategies to meet and date women.

Here’s what we covered in Part 1:

• The disappearance of office space, and the rise of the work from home culture. Fewer people are commuting, with more on-the-go, flexible schedules, flexible travel, and home-away setups.

• Potential depopulation, more affordable cities.

• The decline of business travel.

• Increasing reliance on online dating. If it’s not your primary method of meeting women in the good times, at minimum, have a functional online dating profile during the bad times.

Now let's cover the impact of COVID-19 and technology on dating. We’ll start with an interesting growing trend in the market: the rise of sugar baby game and sugar dating.