The Truth About Social Proof

Note from Chase: this is our second guest post from Will Legend; Will’s first article here was his piece on social anxiety. This article gives you some solid reasons why guys getting started should not get too hung up worrying about preselection and social proof and use the lack of these as an excuse to not approach new women.

If you haven’t read Robert Cialdini’s Influence, I highly, highly recommend it. It explains the psychology of compliance and what the factors are that drive a person to say “yes”. Cialdini comes up with six factors that influence a person to comply with a request, and one of these six factors is social proof.

Now, social proof has been talked about as a critical component of seduction, and we’ll get into that in a bit. But first, let’s talk about what social proof is and give some examples of it.