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Social Life

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Dale Carnegie's Most Life-Changing Piece of Advice

Chase Amante's picture

A little while back, when I was in my early 20s, I first read Dale Carnegie’s perennial bestseller How to Win Friends and Influence People. Many of the approaches described within it were things I knew, or affirmed what I felt, but sometimes the best kind of advice is this way; you think you’re doing things right, and then someone far more experienced than you comes along and says, “Yep, you’ve got it. In fact, take what you’re doing now and do it more.”

dale carnegie

Because it’s been nearly a decade since I’ve read it, most of its lessons have faded from my mind, and all I remember about it was one key lesson from it. However, that lesson has influenced how I’ve dealt with people in such a profound way that I don’t think I’ll ever forget it no matter how much time passes.

[edit: was rolling Napoleon Hill’s Laws of Success up as one of Carnegie’s works... forgive the brain fart]

Yet, pound-for-pound, the key takeaway from Win Friends and Influence People for me has been one of the best takeaways from any book I’ve yet read period.

Before I tell you what that is, let me tell you what I’ve noticed about how most people communicate with one another.

Why is Mainstream Dating Advice So Ineffective?

Chase Amante's picture

A few weeks back, in the comments section of “Real Empiricists Test”, a reader asked the following question regarding the gulf between mainstream dating advice and what’s taught on this site:

Is there an article on this, or maybe someone can answer this outright. But why is it that mainstream dating advice is so contrary to the dating advice given on this site ? Why is it that there is almost no agreement ?

mainstream dating advice

The short answer, of course, is that what we focus on here is entirely techniques and strategies that:

  1. Achieve efficient, effective, reproducible results

  2. Are tested out and balanced against alternatives and discarded if found ineffective

  3. Are coming from people who’ve devoted a large chunk of time specifically to this field

... whereas most mainstream dating advice is coming from regular folk with limited experience dating and even less time spent studying and analyzing dating and sex and relationships and social dynamics both in the field and with other likeminded folk.

But the fact of that matter is, it goes a lot deeper than this. There’s more to this clash of ideologies than simply field experience vs. non, and it mainly has to do with who’s giving the advice, and what their objectives are in giving it.

The Truth About Social Proof

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Note from Chase: this is our second guest post from Will Legend; Will’s first article here was his piece on social anxiety. This article gives you some solid reasons why guys getting started should not get too hung up worrying about preselection and social proof and use the lack of these as an excuse to not approach new women.


If you haven’t read Robert Cialdini’s Influence, I highly, highly recommend it. It explains the psychology of compliance and what the factors are that drive a person to say “yes”. Cialdini comes up with six factors that influence a person to comply with a request, and one of these six factors is social proof.

social proof

Now, social proof has been talked about as a critical component of seduction, and we’ll get into that in a bit. But first, let’s talk about what social proof is and give some examples of it.

Handling Awkwardness and Social Shunning on a Small Scale

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I’ve been seeing more questions lately in both the article comments sections and on the boards from men who are ending up in awkward situations where some girl they’ve flirted with and expressed interest has turned them down... but they keep running into her socially.

How do you act around a girl like this? What do you do? What if she’s cold to you and ignores you, or treats you like you’re beneath her?

social shunning

I’m going to assume for the purposes of this article that you’re at least somewhat socially savvy, and that most people like you and find you reasonably attractive and cool. If that’s not the case, and you are universally socially shunned or socially ostracized (more or less), this post won’t help with that, and you’ll need to focus on leveling up your social calibration, and getting other “coolness factors” handled, like edginess, sprezzatura, and a devil may care attitude, first.

But if you’re normally a pretty well-liked guy, yet suddenly find yourself dealing with some girl things have gotten awkward around or who is downright treating you as subhuman, then this article is for you; it’s all about saving face, and turning her reaction to you right around.

2 Ways to Dismantle Passive-Aggressive Behavior from Others

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Quick preface: this article assumes you’re coming from a place of social awareness and aptitude, professional or romantic capability (as the case may be), and at least enough confidence to tell it like it is and not be shy about doing so. If yes, you’ll love this piece; if not, focus on elevating your social, professional, and/or romantic competence first, then circle back to this, because you genuinely need to be the one with the social skills upper hand to pull this off.

We’ve had a number of people on here ask about office politics: how do you deal with it? Indeed, office politics can be a quagmire... you get stuck in it, and it can feel almost impossible to get out. All your attempts to are like wading through waist-deep mud.

office politics

But the solutions to office politics are not exclusive to the world of checkout counters, clock-in devices, and cubicles. Rather, by and large, they’re the same exact things you’ll use for dealing with any passive-aggressive situation.

Because, just like other forms of passive-aggression, most aspects of office politics only work if you insist on playing by their rules... instead of you getting them playing by yours.

Social Anxiety in Men: What Causes It and How to Beat It

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Note from Chase: this is a guest post on understanding and combatting social anxiety, by Will Legend, writer for and founder of DecodeHer.


Have you ever wanted to do something, but backed out because you were overcome with the fear of embarrassment? If you have, then you’ve had social anxiety.

social anxiety

Personally, I’ve experienced social anxiety. When I was in school, I hated being called on in class. Sometimes, I’d fumble with my words. Other times, I’d turn red. And when I felt the blood rush to my cheeks, I was even more embarrassed.

Chances are, you’ve experienced some degree of social anxiety as well. Some experience so much fear in certain situations that they grow frightened just thinking about them. For others, it’s not as severe, but still brings about a feeling of insecurity.

How to Find a Mentor

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We recently had a younger member of our discussion boards throw something of a temper tantrum there because he’d apparently been desperately trying to get my personal attention, but not succeeded, and became bitter and resentful toward me. I simply haven’t been on the boards a huge amount lately, because I’m swamped, and when I have been on them his posts hadn’t caught my eye as needing any specific attention or input from me beyond what was already being provided perfectly well by everyone else to him. He then waded in with a bevy of sour remarks about me – someone he’d never met who’s never (so far as I recall) interacted with him.

how to find a mentor

Needless to say, a string of personal attacks wasn’t an effective approach by this member – one who’d been spoiling the vibe on the boards for a lot of other people, too. All it managed to do was get my focus on him long enough to rebut his attacks, and then, after radio silence from him for a week or so, lock his account to make sure he wouldn’t come back and cause more drama.

Prior to this outburst, this same member had been trying to find ways to get in contact with me personally, as well as to get me to sell a small product he’d cobbled together based on site material. He’d apparently been frustrated to have interacted solely with Genaro, our customer service pro, via email (we thanked him for the offer, but it wasn’t something we were looking to do), and to not get the attention from me he desired elsewhere, either.

I share this with you because I want to point out that I understand what he was trying to accomplish – he wanted a mentor, and he wanted me, specifically... but that he went about it in all the wrong sorts of ways.

Ways that speak to some of the most common mistakes people – especially people who have yet to really develop their social intuitions – make when pursuing mentors; and when you’ve yet to have achieved any real success in your life, the process of securing a mentor can seem every bit as daunting as securing dates or relationships with beautiful women.

So how do you do it?

How to Be Street Smart & Handle Life-Threatening Situations

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street smartsStreet smarts are something that are invaluable to know, but that you won't know if you haven't grown up in areas that expose you to dangerous or dicey situations. You won't learn street smarts in the halls of a private high school or the sidewalks of an affluent middle class suburb. Instead, you learn them in the run-down, poor, impoverished areas where people keep an eye out for anyone who doesn't belong, just like you do in your neighborhood - only, instead of steering clear of people who don't fit the norm, like you may well, they come over to take a sniff or maybe a little bite.

Each of us has a different level of "protect" and "get" interests in other people. For example, if you see a big, scary-looking man, you probably feel nothing but "protect" instincts - there's nothing you can get from him, but he is a real threat to you... so you protect yourself, and stay away. If you're a single guy walking down the street and you see a beautiful woman, your "get" instincts kick in hard - you probably go want to meet her. Likely, you have some "protect" filter still up - if she looks completely cold or uninterested, you won't approach, because you probably won't get much from her, and you might not be able to protect yourself from rejection and losing face socially.

In less safe places, the people you meet have lower "protect" mechanisms toward you (you're less of a threat than the people they usually encounter) and higher "get" mechanisms (you're an easier mark than the people they usually see)... which means you're a lot more likely to get approached by someone you don't want to meet, for something you don't want to have happen.

Street smarts are really about raising people's "protect" shields and lowering their "get" meters around you, the same as that cold, aloof beauty walking down the street does with men who might otherwise be inclined to approach her - if only she seemed a bit more inviting.

Navigating the Culture of Me

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culture of meWeighing in on "You’re Not That Special (and Neither is She)", 340Breeze made a great and perceptive comment on the emotional inhibition and sexual repression rampant in Western English-speaking countries, particularly in America. His comment was a long one, but it's a good one, and I'll repost it in its entirety here:

There needs to be a solution to dealing with the culture and its influence on women's mentalities...and a discussion on how those influences make seduction more difficult than it should otherwise be. Here in America we men have to deal with, among other things: the slut-shaming phenomenon, and other inhibitions that emanate from commodity status. I am glad that you guys have pointed out some of these detrimental mindsets. Would be nice to see an article or at least a page that summarizes these inhibition inducing mindsets, and a solution or two that a man can use to empower the women he fancies.

One issue (among many) with commodity status is how the observers/players treat commodities. If a woman thinks a man is a commodity, and thus expendable, why would she spend much time forgiving slights and looking for value in him as a person? The path of least resistance is to get bored and easily replace the commodity with something else. But you can quickly see why a man would (a commodity) be hesitant to treat any particular woman that he meets as special as she thinks she is, especially if he fears that he would open up himself to potential hurt/pain given that she would replace him in an instant. But that's inhibition.

I think this commodity concept stems from capitalism in part. Commercials, movies, etc make things/products appear effortless like there is little hard-work involved in creating a superior product/service, which of course is an illusion. Another issue with capitalism's influence on people's mentalities is the ease of acquiring the goods that you most value. If you have the money/credit then you simply buy it/get a loan for it. Simple. But getting the people you most value to remain incentivized to come back for more isn't always easy or effortless at all (until you become more attractive than most). Some girls I've met who think they're superior just don't understand how they stack up against other 'outlier' women that I've met before. Some are unaware or don't care all that much about what qualities an 'outlier woman' possesses vs an average woman who thinks she is superior but lacks most of the outlier qualities. Yet these average women feel entitled to be treated as special as a woman who possesses (in my view) superior qualities and abilities. Qualities such as feminine charm, grace, ambition, uninhibited (and thus not lukewarm) when it comes to her sexuality, smarts, good body weight, independence, good looks, humility, living a passionate life she truly enjoys, can tease/take jokes adequately, knows how to touch me to excite me, can dress the part well (casual vs sophisticated), high emotional intelligence about people's needs/wants other than her own, and so on.

The problem with dating is how some people respond to the dreaded commodity status. Some become somewhat inhibited (if they feel they may replaced at a moment's notice by inadvertently triggering autorejection in someone they like). Others might overcompensate and become an asshole (who negs other people to pop the bubble of superiority and bring others down to earth). I've met girls who refuse to compliment, who refuse to charm, who refuse to do anything to make a new, unproven man, feel special..at all. And at first I couldn't understand this mentality (like how could you like somebody but refuse to make them feel good??) But I've asked some women why, and they've later told me they fear being charming at all to a new guy because they don't want to inflate any egos of any man who might drop them on a dime...Hmmm.

But the point of seduction is to treat another human being special. Unfortunately, inhibition is a killer to seduction. Much of what you guys teach bears this out...you guys teach how to respond to inhibited women who worry about slut-shaming, which causes inhibition. You guys also teach how to avoid auto-rejection and the inhibited/cold behavior that results from it. Again, inhibition. And plus women are attracted to confidence like moths to a flame and by definition the confident aggressive seducer doesn't present himself in an inhibited way.

So I've been thinking about it recently, trying to put words to my actions, and I conclude that what has resulted is my response to women's behavior that follows from 'commodity status.' I have to spend much of my time in the beginning around certain women having to empower them and subtly encourage them (excite them even??) to become less inhibited around me and to open up and to trust me...on a deeper, non-superficial basis. I have to instill confidence in them first that it is okay to be sexual, or to tell deep secrets that they hold inside. But if I am successful, then the floodgates of emotion flow out from within. Other girls are relatively uninhibited from the start and need little, if any encouraging on my part to spice things up really nicely. Have you ever noticed a similar phenomenon?

Cheers,

340Breeze.

I agree with Breeze, that this is one worth addressing - so here's my shot at explaining what this is and how to deal with it.

Nice People Need Hard Rules

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I was talking to a friend last night who'd been railroaded by a cluster B girlfriend of his - a girl with borderline personality disorder (he hadn't realized until years in), which, if you're not familiar with it, is a real crazy-making personality profile that makes the affected individual completely mistrusting of everyone, causing her to undermine her long-term relationships by focusing on getting concession after concession after concession, wearing down the people around her and inflicting a reverse-winner effect on them that depletes their testosterone, willpower, and energy reserves and causes them to crash emotionally.

nice people hard rules

The silver lining of being around people like this, though, is it makes you realize exactly where your weaknesses are: it shows you the chinks in your armor that others can use to gain leverage over you, to whittle you down, and to take control of you in ways you didn't realize you could be controlled.

I've gone through it, and it's been among the most educational periods of my life - because what was previously a vague awareness that you were just a little "too nice", a bit too much of a softy, and a little too much of a pushover, suddenly gets thrust into focus as exactly how dangerous small weaknesses like these can be around people determined to get things from you.

And, eventually, it leads you to the ultimate realization that nice people need hard rules.