Tactics Tuesdays

If you want someone to make the right choice, don't give only one option. Juxtapose your preferred Gold Choice against an okay-yet-inferior Bronze Choice.

I talked yesterday with our sales specialist, Rob.

We spoke about the new coaching page we're setting up, with a video by me that talks about coaching and an option for audience members to book a free call with Rob to discuss coaching packages.

I said how we'd tossed out the initial version of the page, which our writer made about getting viewers to choose a coach.

Instead we made the page totally focused on getting a reader to sign up for the free call.

(by the way, if you want to know more about coaching with Girls Chase, just shoot Rob an email at coaching@girlschase.com -- he'll hop on a call with you to fill you in on options)

And Rob noted that yes, something he'd noticed in years of working with clients: when he talks to a guy, listens to his situation, and tells him, "This is the coach for you. You're going to want to book coaching with this instructor," he closes a lot of sales.

However, if he tells the prospective client, "Here are our different coaches. There's this coach, who is best at this. And there's that coach, who is best at that. There's also this other coach, who's really good at XYZ. Which coach would you like?" he always gets the same response:

"Oh, ah, I'll have to think about it. Let me get back to you."

And then the client never calls him back.

And I told him yes, that's right, Rob! You've discovered an important sales principle: you don't give the prospect too many choices.

Ideally, you only give him one.

One you suspect will be right for him.

And if you must give choices (if, for instance, he isn't sold on the first one you give him), the other choices you give typically must help sell the first choice you offered... not sell themselves as real alternatives.

I call this Gold Choices vs. Bronze Choices.

And it applies every bit as much to your interactions with women as it does to sales.

Here's a nice little tactic to get girls you meet and go on dates with to follow your lead and view you as an authority figure: teach them to do things.

One major attraction switch for women is male authority.

If you can show yourself to be an authority to women, they desire you more.

In particular, if you establish yourself as an authority over a woman, she will desire you a lot.

There are numerous ways to establish yourself as an authority in a woman's world... but one of the easiest is to teach her things.

For this Tactics Tuesday, we'll discuss tactically teaching girls things to bring them under your authoritative spell.

If you want a second chance in dating, you'll have to convince your date to give you one, first… Fortunately, that's often easier to do than you might think.

Who says there's no second chances in dating?

I just coached a guy through a situation where he's encountering a lot of "I'm just not feeling it" and "we just don't have chemistry" objections from women.

I'll agree, but on these terms… That's the gist of a compliance swap: you agree to what she asks of you, but propose something of your own in return.

Sometimes a woman insists on doing something a certain way and there's no good way out of it for you.

Sometimes you have to travel a far distance to meet her, and it's unrealistic to get her to come to you.

Sometimes she's getting pulled along with a group of people and your only shot with her is to tag along, but in so doing you risk looking like a follower.

How can you maintain a modicum of a leadership role and keep her compliance up even as you invest in things yourself?

With a compliance swap!

This neat little tactic gives you the power back in seemingly powerless situations... and can even make the dice roll your way.

Another technique to break past "no"s when girls give them. And not just break past them… but make it seem like you're the one who gave the "no"!

Otherwise known as 'no busters'.

What do you do when you ask a girl to do something and she gives a firm 'no'?

Well, you can just give up and move on completely. And sometimes that's the right call.

Ask a girl to do something, and she'll think about it. Sometimes she decides for you; sometimes not. Yet if she's about to decide "not", you MAY be able to intercept that…

In sales, you learn early on to make a proposal, then shut up and let the prospect decide.

"Whoever talks first loses," is the way my old boss and sales trainer taught me.

Well... talks first once you've proposed something and the prospect's deliberating, that is.

However, there's one exception to this rule, and that exception is this: when you can tell the prospect is talking himself out of it.

This is a bit of a nuanced thing to catch.

Therefore, this article is really only intended for intermediate and up students of the game. It'll be most useful for men who are already at least somewhat advanced with women, and will be able to attune to the signals we'll talk about here a lot more easily.

If you're a beginner, you can ignore this article for now and hew to "whoever talks first loses (after you've made a proposal)", and it'll server you well the majority of the time.

But if you're farther along than 'beginner', it's time to take a more nuanced view.

Sometimes you make a move on a girl and she hits you with "let's just be friends." Yet just because you got one LJBF doesn't mean you're out of the running…

You make a move on a girl or ask her out.

She looks you firm in the eyes, aaaaand... "I thought we could just be friends!" she tells you.

Just like that, the wind has sucked all the way out of your sails.

I guess you have to just be friends with her now.

...

...

...

I'm kidding. What point is there to that?

You're talking to her because you want her. Either to date her or to have a fun roll in the hay with her.

When she puts the "let's just be friends" (LJBF) frame on you, you're faced with several options... but not all these options are created equal.